Payers

What are clients and payers?

A client is the company or counterparty on whose behalf advertising accounts are paid for. A client has a name, an email and a phone number.

A payer is a specific payment method holder within a client. A card is linked to the payer, and funds are charged from that card.

A single client can have several payers — for example, different cards for different directions or budgets.

The client + payer pair is assigned to an advertising account in the MCC section, after which that account's spend is automatically charged to the payer's card.

How to add a client?

1. Go to the Payers page.
2. Click the Add button in the top right corner → Add client.
3. In the Create client modal, fill in:
   • Name (required);
   • Email;
   • Phone number.
4. Click Create.

The client appears in the table as a top-level row. Until payers are added to it, the payment method fields stay empty (a dash).

How to add a payer?

1. Go to the Payers page.
2. Click the Add button → Add payer.
3. In the Create payer modal:
   • select a Client from the dropdown;
   • enter the payer's Name (required).
4. Click Create.

The payer appears in the table nested under its client. Use the arrow to the left of the client's name to expand or collapse its payers.

⚠️ A newly created payer has no linked card yet — the card has to be linked separately.

How to link a card to a payer?

Once a payer is created, a card linking URL is generated in the Payer card column.

1. Find the payer in the table on the Payers page.
2. In the Payer card column, click the copy icon to copy the link, or the external link icon to open the card linking page.
3. Send the link to the client, or open it yourself and fill in the card details.

Once the card is linked successfully, the Payment method status column shows Card assigned.

How to enable Autopay for an account?

Autopay means an advertising account's spend is automatically charged to the payer's card. To enable it, the payer must already have a linked card.

Step 1. Open the account settings

1. Go to the MCC page.
2. Find the advertising account in the tree.
3. Click the payment model badge next to the account name (Prepay / Post-pay), or open the settings via the ⋮ icon.
4. In the modal that opens, go to the Payment method section.

Step 2. Enable postpay

Toggle the Enable Postpay switch. The Autopay block appears.

⚠️ Autopay is only available for accounts on postpay — the block is not shown for prepay accounts.

Step 3. Select a client and a payer

1. In the Autopay block, select a Client from the dropdown.
2. Select a Payer of that client.
3. Click Save.

Once saved, the account gets an Autopay badge in the MCC tree, and its spend is automatically charged to the selected payer's card.